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Fabiano Cruz seated in an armchair in a pale grey studio

Humanising AIso companies servepeople first.

Fabiano Cruz · Co-founder & CEO (EMEA), AENVO · Leiria, Portugal

The most advanced technology must serve the people it was built for.

Executive leader building AI that earns trust.

Fabiano Cruz is a Brazilian entrepreneur and executive whose path into conversational AI was shaped not by a technology trend, but by a human problem he kept observing in the field: enterprises building digital interactions that were reactive, data-driven, yet blind to the fuller dimensions of human context — emotions, language, geography, life stage.

From Rio de Janeiro to São Paulo, Dublin to Leiria — 20+ years navigating digital transformation, martech and enterprise strategy across regulated markets. Today, from Portugal, he co-leads AENVO: a conversational AI platform designed from the ground up with transparent governance, layered security and the conviction that the most advanced technology must serve the people it was built for.

His academic background spans neuroscience and behaviour, data science, business strategy and advertising — a combination that in 2026 describes exactly the profile needed to build AI that people actually trust and want to use.

Years in digital, martech and AI-driven businesses
20+
Digital commerce projects delivered across B2B, B2C, B2B2C and D2C models, including joint initiatives with PwC.
200+
Continents — Europe, South America, Middle East
3

Insights

All articles
  1. Big Tech’s personal AI agents still don’t have a visa to enter Europe In six weeks, SpaceX, Meta, Manus and OpenAI launched personal AI agents, almost none of them available in Europe. A look at what each one does, what AI 2027 got right and the new AI 2040, with four questions every company should ask before letting an agent speak on its behalf.
    • ai agent
    • space x
    • meta
    • manus
    • open ai
     Read here
  2. Brands with amnesia: why customer experience remains fragmented Customer experience does not fail because of a lack of channels, but because of a lack of continuity. In a landscape where people and AI agents interact with brands through voice, apps and other contexts, preserving identity, history and intent is essential to building meaningful relationships rather than isolated interactions.
    • customer experience
    • ai agent
    • frictionless
     Read here
  3. AI can read emotions. Only humans can choose empathy. Artificial intelligence can already recognise emotions, adapt its tone and deliver increasingly natural responses. But recognising emotional signals is not the same as feeling, taking responsibility or choosing to be present. This article explores the boundary between technological efficiency and human empathy, showing how AI experiences can automate repetitive work without losing the care that only people can provide.
    • tedx
    • startup leiria
    • emotions
    • empathy
    • ai
     Read here
  4. Embodied AI: when intelligence leaves the digital realm and begins to inhabit the physical world Embodied AI is moving intelligence beyond screens and into the physical world, enabling machines to see, understand, move and act alongside people. This article explores how robotics, vision-language-action models and voice interfaces are reshaping operations, safety and user experience, while inviting us to rethink the relationship between human intent and technology.
    • embodied ai
    • disney
    • physicial world
    • robotics
     Read here

What I do

Core Leadership Areas

  1. Conversational AI

    Building multimodal AI platforms with voice biometrics, natural language and transaction-complete journeys. Products that understand context, complete tasks and feel genuinely human.

  2. Product Strategy

    Connecting product experience design, regulated market navigation and cross-continental go-to-market. From vision to roadmap to operating discipline for enterprise-scale adoption.

  3. Martech & Enterprise Transformation

    Integrated go-to-market strategies connecting marketing, data operations and technology. Recognised in ISG Provider Lens for Generative AI and Customer Experience Services.

  4. Regulated Markets

    Track record in finance, healthcare and government — where trust is the product and technology must earn it through transparency, security and consistency. B3, Santander Group, NC Group.

  5. Brand & Market Positioning

    Designing brand identities and market positioning for companies expanding across Europe and Latin America, while advising and speaking on how to make brands truly human-centred in the age of AI.

  6. Europe–LATAM Expansion

    Operating across Portugal, Brazil, Spain and Paraguay. Market development, business proposals and commercial models for founders and enterprises entering international markets.

Career Highlights

Conversational AI

Natural Interaction.
Human-centric AI experiences.

AENVO is a conversational AI platform designed from the ground up with transparent governance, layered security and regulatory compliance as core architecture — not afterthought. Voice, text, biometrics and context. Integrated for enterprises in regulated, transaction-oriented journeys.

  • Omnichannel
  • Voice Biometrics
  • Voice Commerce
  • Conversational AI
  • PSD2
  • Healthcare
  • GovTech
  • Banking

Visit AENVO

On stage with purpose

Invite me to speak

Conversa Inteligente

Smart conversation. And a conversation about intelligence.

Relaxed conversations with substance about business, technology, AI and the future of work. Each episode, Fabiano Cruz sits down with founders, leaders and specialists who have something worth sharing: AI applied to real operations, what actually blocks adoption inside companies, the future of customer and citizen service, and the careers behind it all.

Nothing is being sold here. The point is a good conversation.

In Portuguese, conversa inteligente reads both ways — a conversation worth having, and a conversation about intelligence. Both were intended.

Episode 01 — Do the Portuguese fear taking risks? · With Vitor Ferreira, Head of Happiness and Ideas — 2026

Watch on YouTube Follow on Spotify

Recorded in Portuguese. Published on the AENVO YouTube channel and on Spotify.

Ideas worth spreading Thought Leadership

  • PME Magazine
  • Link to Leaders
  • TI Inside
  • TEDxLeiria
  • The Next Big Idea
  • TI Inside
  • CCIP
  • Meio & Mensagem
  • Forbes Brasil

Ready to build something that matters?

hello@fabianocruz.work

AENVO Insights LinkedIn Instagram

+351 932 649 669 Campus 5, R. das Olhalvas, 2414-016 Leiria, Portugal

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