Last updated: 31 August 2026

Welcome to the www.fabianocruz.work website.

By accessing, browsing or using this website, you agree to these Terms of Use, Legal Notice and Responsible Use of Artificial Intelligence. If you do not agree with these terms, you should not use the website.

1. Identification and ownership

The www.fabianocruz.work website is operated by:

Fcruz Strategy & Consulting, Unipessoal Lda
Portuguese company registration and tax number: 517 973 910
Registered office: Rua A Gazeta d’Oeiras, n.º 2, 1.º C, 2780-171 Oeiras, Portugal
Email: hello@fabianocruz.work

FCruz and Fabiano Cruz are commercial and professional brands of Fcruz Strategy & Consulting, Unipessoal Lda.

For questions concerning this website, these terms, commercial proposals, intellectual property or the use of content, please contact hello@fabianocruz.work.

2. Purpose of the website

This website has an institutional, informational and commercial purpose.

It is intended to present the FCruz and Fabiano Cruz brands, as well as services, perspectives, projects, experience, capabilities, content and areas of work related to, among others:

  • Business strategy and consultancy
  • Marketing, communications, branding and positioning
  • Artificial intelligence, conversational AI and AI agents
  • Automation, technology, innovation and digital transformation
  • Product development, customer experience and omnichannel journeys
  • Web design, digital solutions, content and communications assets
  • Business development, international expansion, partnerships and professional training

The information made available on the website is general in nature and should not be interpreted as legal, tax, financial, accounting, medical, regulatory, employment, technical or security advice applicable to a specific situation.

3. Information and no binding offer

The content on this website is provided for institutional, informational, editorial and commercial purposes.

The presentation of services, skills, technologies, methodologies, references, case studies, views, projects, content or results does not constitute a binding contractual offer, promise of results, guarantee of availability, guarantee of compatibility, commitment to provide services or personalised recommendation.

Any commercial relationship, proposal, quotation, price, timetable, deadline, scope, deliverable, service level, obligation, warranty, right of use, licence, exclusivity or payment condition will only be valid when formally agreed in writing by the relevant parties.

Fcruz Strategy & Consulting, Unipessoal Lda may update, suspend, modify or discontinue content, services, methods, references, tools, availability or conditions presented on the website without prior notice.

4. Contact requests, meetings and proposals

Sending messages, contact requests, proposal requests, demonstration requests, meeting requests or briefs through the website, email or other available channels does not automatically create a contractual relationship, exclusivity arrangement, representation relationship, partnership, employment relationship or service agreement.

Responding to a contact request does not constitute acceptance of a project or a commitment to submit a proposal.

It may be necessary to collect additional information, hold a discovery meeting, validate requirements, assess availability, review risks, confirm assumptions, agree confidentiality terms or enter into a contract before a project begins.

Unless agreed otherwise in writing, information sent through public channels or forms should not include sensitive personal data, credentials, passwords, bank details, health information, critical trade secrets, proprietary code, confidential documents or third-party personal data.

Where necessary, a non-disclosure agreement, data processing agreement, service agreement, licensing agreement, purchase order or other relevant document may be entered into before a collaboration starts.

5. Permitted use of the website

You agree to use this website lawfully, responsibly, securely and in good faith.

You must not:

  • Use the website for unlawful, fraudulent, abusive, defamatory or rights-infringing purposes
  • Attempt to access restricted areas, systems, accounts, servers, databases or data without authorisation
  • Introduce, transmit or make available viruses, malware, malicious code, robots, crawlers, scripts, denial-of-service attacks or other harmful mechanisms
  • Interfere with the operation, security, performance or availability of the website
  • Collect, copy, extract, index, scrape or use data, content or website elements through automated means without prior written permission
  • Use content, images, text, trade marks, materials or methodologies in a way that may create confusion, improper association, unfair competition or reputational harm
  • Use third-party personal data obtained through the website without a valid legal basis
  • Impersonate Fcruz Strategy & Consulting, Unipessoal Lda, FCruz, Fabiano Cruz, clients, partners or any other third party

A breach of these rules may result in access restrictions, the adoption of technical protective measures and the exercise of any rights available under applicable law.

6. Intellectual property

All content made available on this website, including but not limited to text, articles, photographs, images, videos, audio, illustrations, trade marks, logos, visual identities, interfaces, layouts, code, documents, presentations, methodologies, concepts, proposals, conversational flows, prompts, prototypes, case studies, training materials, designs, names, domains and graphic or technical elements, is protected by copyright, related rights, industrial property rights or other applicable rights.

Unless expressly stated otherwise, these rights belong to Fcruz Strategy & Consulting, Unipessoal Lda, Fabiano Cruz or the relevant rights holders who have authorised use of the content.

The names FCruz and Fabiano Cruz, together with their visual identities, logos, domains and distinctive signs, are used as commercial and professional brands of Fcruz Strategy & Consulting, Unipessoal Lda.

Without the prior written permission of the relevant rights holder, you must not:

  • Reproduce, copy, adapt, translate, alter or transform content
  • Distribute, communicate publicly, make available, publish or commercially exploit content
  • Create derivative works, products, services, websites, campaigns, materials or assets substantially based on content from the website
  • Use the FCruz or Fabiano Cruz brands in a way that may create confusion, association, sponsorship, approval or a commercial relationship that does not exist
  • Reverse engineer, systematically extract or reuse technical elements, content or website structures

You may share links to public pages of this website provided that doing so does not involve alteration, misappropriation, loss of context, misleading association, infringement of rights or harm to the reputation of the brands or their respective rights holders.

7. Portfolio, case studies and references

The website may include references to projects, companies, brands, partners, technologies, events, certifications, publications, initiatives, professional experience, current or former clients, work contexts and case studies.

These references are included for informational, editorial, demonstrative or portfolio purposes.

Unless expressly stated otherwise, mentioning a brand, company, technology, event, partner, project or organisation does not mean that there is a current commercial relationship, representation, exclusivity, sponsorship, endorsement, partnership, permission to use a trade mark or formal approval by that entity.

Some case studies, materials, examples, images, results, data or references may be presented in a summarised, adapted, anonymised, recreated or limited form in order to protect confidential information, trade secrets, personal data, third-party rights or contractual obligations.

Third-party trade marks and distinctive signs remain the property of their respective owners.

8. Third-party content and external links

The website may contain links, integrations, embedded content or references to third-party websites, platforms, services, tools, social media accounts, videos, documents or resources.

These are provided for convenience, context or informational interest.

Fcruz Strategy & Consulting, Unipessoal Lda does not control and accepts no responsibility for the availability, accuracy, currency, lawfulness, security, accessibility, content, privacy practices, cookies, terms of use or services of third parties.

Use of external websites and services is entirely at your own responsibility. You should review the relevant terms, policies and conditions before providing personal data, making payments, accepting cookies, purchasing services or making decisions.

9. Responsible use of artificial intelligence

The website may present content, methodologies, solutions, projects, tools, experiences, perspectives or demonstrations related to artificial intelligence, generative AI, conversational agents, voice systems, automation, natural language processing, data analysis and digital transformation.

Artificial intelligence may produce results that are incomplete, inaccurate, biased, outdated, unsuitable for the context or technically incorrect. Outputs from AI systems must always be reviewed, contextualised and validated by suitably qualified people before they are used to support material decisions.

The content on this website does not replace professional legal, tax, financial, accounting, medical, psychological, regulatory, employment, technical, security or data-protection advice.

Any organisation developing, acquiring, using, integrating or making AI solutions available is responsible for assessing, in its own specific context:

  • The legal basis and compliance with applicable legislation
  • Personal data protection, confidentiality and information security
  • Risks of bias, discrimination, error, hallucination, unavailability and misuse
  • The need for human oversight, validation, documentation, monitoring and intervention mechanisms
  • Intellectual property rights, licences, third-party rights and data provenance
  • Sectoral, contractual, ethical and regulatory requirements

Where an AI system interacts directly with people, those individuals should be clearly informed that they are interacting with an AI system, unless this is obvious from the circumstances. Additional transparency requirements may apply to synthetic content, emotion recognition systems, biometric categorisation or digitally manipulated content, in accordance with applicable law.

No demonstration, prototype, agent, content or AI-related reference presented on the website should be understood as a guarantee of legal compliance, fitness for a particular purpose, accuracy, availability, absence of risk or commercial outcome.

10. AI-generated or AI-assisted content

Some content, images, videos, audio, ideas, structures, materials, prototypes or creative elements presented on the website may have been wholly or partly generated, adapted, assisted or explored using artificial intelligence tools.

Where appropriate and relevant to user understanding, the synthetic, AI-assisted or manipulated nature of particular content may be identified.

The use of AI tools in content creation does not remove the need for human review, accuracy checks, respect for third-party rights, risk assessment or compliance with applicable legal obligations.

11. Limitation of liability

To the fullest extent permitted by law, Fcruz Strategy & Consulting, Unipessoal Lda shall not be liable for direct, indirect, incidental, consequential, special, financial, non-financial, commercial or reputational losses resulting from:

  • Access to, use of, inability to access or inability to use the website
  • Temporary unavailability, interruptions, delays, technical failures, errors, omissions or incompatibilities
  • Viruses, malware, attacks, unauthorised access or other security events beyond reasonable control
  • Decisions made solely on the basis of content, references, opinions, information or materials published on the website
  • Results, recommendations, responses or content generated by AI systems
  • Third-party content, services, practices, policies, availability or failures
  • Loss of data, loss of profits, loss of opportunity, business interruption, loss of reputation or losses arising from use of the website
  • Improper, unauthorised or non-compliant use of the website by the user or third parties

Nothing in these terms excludes or limits any liability that cannot be excluded or limited under applicable law.

12. Availability and security

We seek to ensure that the website operates securely and continuously. However, we do not guarantee that the website will always be available, error-free, secure, complete, up to date or compatible with all devices, browsers, operating systems or internet connections.

We may suspend, restrict, update, modify or discontinue access to all or part of the website, temporarily or permanently, for technical, security, maintenance, update, abuse-prevention or any other legitimate operational reason.

You are responsible for taking appropriate security measures on your devices, networks, accounts and systems.

13. Personal data and cookies

The processing of personal data and the use of cookies on the website are governed by the Privacy and Cookies Policy.

By using the website, you acknowledge that you have read the applicable Privacy and Cookies Policy.

14. Changes to these terms

Fcruz Strategy & Consulting, Unipessoal Lda may update, correct, amend or replace these Terms of Use, Legal Notice and Responsible Use of AI at any time.

The updated version will be published on this page and will take effect from the date of publication, unless expressly stated otherwise.

We recommend that you review this page periodically.

15. Governing law and dispute resolution

These terms are governed by Portuguese law.

Without prejudice to mandatory legal provisions, any dispute relating to the website, its content or these terms shall be submitted to the Portuguese courts with territorial jurisdiction under applicable law.

Where applicable to a consumer relationship, consumers may use the legally available complaint mechanisms and alternative consumer dispute resolution procedures.

16. Contact details

For questions relating to these terms, the website, content, brands, intellectual property, commercial requests or the use of artificial intelligence, please contact:

Fcruz Strategy & Consulting, Unipessoal Lda
Rua A Gazeta d’Oeiras, n.º 2, 1.º C
2780-171 Oeiras
Portugal
hello@fabianocruz.work